With more than 10 years of experience in the bag industry, I have encountered many different situations. Today I will tell you some skill of metal logos.
1. Process selection: It’s not that the more expensive the better.
For small batches, laser engraving is preferred: stainless steel laser is selected for less than 500 pieces, and the unit price is 1$, and anti-counterfeiting micro-textures can be added.
For hot-selling items, zinc alloy die-casting is selected: the mold fee is only 0.05$/piece when it is spread over 10,000 pieces, and the money saved is enough to buy a sewing machine.
A trap that must not be touched: electroplating layer <0.3μm, our laboratory accelerated aging test shows that this kind of will fade in half a year.
2. Beware of the “high-end” trap.
Last year, a customer insisted on using 24K gold plating, and the result was:
The actual gold content was 0.05 grams, and the cost soared by 400%, but consumers felt it was a bargain. Now we Use these solutions instead:
Light luxury: stainless steel vacuum plating, save 65%.
Retro aging: brass chemical oxidation, save 80%.
Jewelry sense: copper rhodium plating, save 90%.
3. Secrets that designers won’t tell you.
Size unspoken rules: 3cm is the watershed, and fixed feet must be added if the size exceeds this (don’t ask how I know).
Color psychology: male users are more accepting of gun black, and female users prefer rose gold.
Latest tips: Use a laser marking machine to engrave the brand abbreviation under the plating layer, which is both anti-counterfeiting and does not affect the appearance.
The key is to remember: there is no best craftsmanship, only the most suitable combination. Next time you see Hermès metal parts, you might as well turn them over to see the details of the back processing. The quality of top brands is hidden in invisible places.
